Who We Are

BullsEye Resources, founded in 2003 and based in Sudbury, Massachusetts, helps conference organizers fully leverage their event content. Our clients include leading global corporations, major associations, prominent universities, government entities, and conference organizers.

Clients trust BullsEye because of our integrity, honesty, responsiveness, creativity, and expertise. But here’s what makes BullsEye unique:

  • We are intellectually curious
  • We excel at distillation—taking large amounts of complex information and making it easy to understand
  • We value brevity, simplicity, clarity
  • We treat each customer as if they are our only customer

We understand how important an organization’s conferences are and how valuable their content is. We also believe that most organizations don’t fully leverage this content. We are passionate about helping organizations leverage this valuable asset.

Other elements of who we are:

  • We are professionals. We explored hiring college students to attend conferences and write summaries. College kids are abundant and cheap. Didn’t work. They lacked commitment and experience. What has evolved is a diverse team of committed professionals. This is what we do. It’s our livelihood and passion. We take our work, commitments, and relationships seriously.
  • We are well educated. Our team includes graduates from schools like Harvard, Dartmouth, the University of Pennsylvania, Brown, George Washington University, and more. This makes us comfortable summarizing world-class academics and events for leading universities.
  • We have worked at leading companies. Team members have been around the block. We have deep professional experience, having worked as marketers, analysts, researchers, project managers, lawyers, and in multiple other roles. We have worked at leading companies like Forrester Research, Gartner, The Advisory Board, Goldman Sachs, Procter & Gamble, and numerous other corporations (as well as nonprofits). This experience means we get it when summarizing CEOs and executives from a variety of functions.
  • We have a wide range of industry experience. Our team has worked in high tech, health care, consumer products, financial services, food service, and other major sectors. This enables us to summarize events for organizations in most industries.

BullsEye was founded by Mark Krasnow. The value of a concise, well-written one-page summary was instilled in Mark early in his brand management career at Procter & Gamble. Mark saw value in applying the concept to live events. Mark has a degree in economics from Washington University and an MBA from Harvard Business School. He has previously been the CEO of a health care service company and an internet portal for independent restaurants. Mark has also spoken at several conferences, providing a synthesis of some of the major themes he has seen across industries.