Sponsoring BullsEye's executive summaries
at a relevant industry event is a great sponsorship value.

Sponsors want to build brand awareness and communicate their messages to their target. Unlike sponsoring a speaker, cocktail party, or golf tournament at an event, sponsoring the executive summaries links the sponsor to the event's core content and provides a sponsorship vehicle that extends far beyond the event.

Sponsors can insert their own message and usually have rights to distribute the Briefs as a marketing and educational tool to customers, prospects, and their own organization.

Research shows that companies that sponsor BullsEye executive summaries enjoy high sponsorship recall (roughly three times higher than other sponsorship opportunities) and a significant pass-along rate, as about 50% of recipients share the summaries with an average of eight people.

Companies that have sponsored BullsEye Briefs include:

• Accenture
• AIG
• Booz Allen Hamilton
• Citibank
• Cognos
• DiamondCluster
• E.F. Johnson
• Oracle
• PriceWaterhouseCoopers
• Pfizer
• UPS
• U.S. Foodservice
• SFSPac
• Yahoo!