BullsEye summarizes events for corporations, associations, professional conference organizers, and government entities.
BullsEye Briefs make an event more valuable, increase attendee satisfaction, provide a tool that extends an event's reach, and can be a source of additional revenue.
Corporations
- External events: Companies such as UPS and U.S. Foodservice have enlisted BullsEye to summarize their customer events to add value, impress customers, reinforce key messages, extend an event's reach, and turn the event's content into a valuable marketing tool.
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- Internal events: Because sales and management meetings can cover so much information, companies such as UPS, Aetna, and U.S. Foodservice have had BullsEye summarize their internal events to reinforce key messages and to deliver those messages more broadly in the company.
"Working with BullsEye Resources has been an all-around pleasure! Not only are their summaries well-written and spot-on in terms of content, but everyone we have collaborated with at BullsEye has been professional, flexible and customer focused. We truly value BullsEye's product and our relationship with the company."—Leslie Ashford, Head of Executive Education, Aetna
Associations/membership organizations
Associations want to educate and provide value for their members. Providing concise and useful information is a great way to deliver on the organization's basic mission.
Organizations such as Society for Human Resource Management, the Institute for Applied Network Security, and the School Nutrition Association have had BullsEye summarize their events as a valuable member benefit.
Follow-up surveys show that members love receiving BullsEye Briefs. They review them, save them, share them, and find them highly valuable, leading to an improved perception of the event and the organization.
![]() Download a sample (PDF) |
![]() Download a sample (PDF) |
Professional conference organizers
Those in the business of organizing conferences desire to differentiate their events, add value for paying attendees, and increase profitability.
BullsEye's offering resonates with professional conference organizers such as Harvard Business Publishing, the World Health Care Congress, the Balanced Scorecard Collaborative, and the Institute for Applied Network Security.
In some instances these organizations have secured sponsorships of the executive summaries and/or have sold the executive summaries on an à la carte basis.
![]() Download a sample (PDF) |
![]() Download a sample (PDF) |
Nonprofit organizations
Nonprofit organizations often desire to capture the content from their events to have a tangible record, but full transcripts are too long and unwieldy. Concise executive summaries are much more appealing and useful.
BullsEye has summarized events for organizations such as the United Nations, the Centers for Disease Control, and the Global Child Nutrition Foundation.
![]() Download a sample (PDF) |
![]() Download a sample (PDF) |








"BullsEye's ability to crystallize content, provide real context and work with us to achieve our communications objectives has made them an invaluable partner in our most important customer conferences. They're simply the best in the business."