The mission of most associations involves supporting members, helping educate them, and helping them stay current on matters that affect their industry and profession.

BullsEye helps some of the largest, most prominent associations—including ASAE, SHRM, the US Chamber of Commerce, ACE (American Council on Education), BMA (Business Marketing Association), and more—deliver on this mission.

Specifically, BullsEye helps associations:

  • Provide tangible takeaways that attendees can easily share with others.
  • Extend an event’s reach to members who couldn’t attend, providing a valuable member benefit.
  • Turn event content into valuable member education that can be repurposed.
  • Leverage event content in ways that are valuable to members, sponsors, staff, and boards.

For many associations more than 90% of members don’t attend the annual conference, or any other association event. BullsEye helps associations broadly extend the reach of their events and turns event content into a valuable member benefit.

Those responsible for member services and education, marketing, communications, and conferences value BullsEye’s ability to distill their events’ key takeaways so the insights can be widely distributed. BullsEye’s products improve how an association is perceived by members, sponsors, and speakers. Executive directors and boards also love BullsEye’s concise summaries.

Association clients

BullsEye has summarized large multi-track annual conferences, small roundtables, webinars, and association forums and summits of all shapes and sizes.

We have served organizations that touch a variety of sectors (education, health care, financial services, high tech, etc.) and that serve a variety of functions (CEOs, CIOs, CFOs, CHROs, and more).

See examples of some of our association clients and our work for them.