BullsEye is a unique, specialized publishing company.

BullsEye was founded in 2003 and has quickly established itself as the premier creator of executive summaries from live events.

BullsEye makes the content and information from live events more valuable, enhancing an event's value to those who attend, and extending an event's reach.

BullsEye was founded based on the following premises:

• Conferences and live events often communicate extremely valuable information.
• But, there is too much information at most events, making it impossible to digest and share it all.
• To make an event's information truly useful, what is needed is a knowledgeable person with subject expertise to distill this information down and convey, "Here is what you need to know."
• If this critical information could be boiled down, simply presented, and put in electronic form for easy sharing, the entire value of the event would be dramatically enhanced.

That is what BullsEye does: we capture the key content from an event session and tell busy people what they need to know from that session in a simple, clear way.

We have created thousands of executive summaries from hundreds of events for numerous clients in a wide range of industries.

From our headquarters in Sudbury, Massachusetts, BullsEye has built a national network of conference analysts with deep subject expertise in a range of areas.

For each event, BullsEye forms a project team (project manager, conference analysts, production coordinator, editor(s), and graphic designer) specifically for that event, based on geography and subject.

BullsEye was founded and is led by CEO Mark Krasnow. Mark spent seven years in Brand Management at Procter & Gamble (where he was influenced by P&G's culture of having all internal communications take the form of a one-page memo with three key points). Mark has also been a management/strategy consultant, a general manager at a publicly traded enterprise software company, and the CEO of two venture-backed startup companies—a health care service company and a B2B Internet company. He graduated from Washington University and has an MBA from Harvard Business School.